Perplexity to pay Snap $400M to power search in Snapchat

Snap said connected Thursday that it has signed a woody to integrate Perplexity’s AI hunt motor straight wrong Snapchat. As portion of the deal, Perplexity volition wage Snap $400 cardinal successful currency and equity.

The woody gives Perplexity vulnerability to much than 940 cardinal Snapchat users, who volition get answers from its AI motor erstwhile they inquire questions to the company’s My AI chatbot.

The caller diagnostic volition beryllium integrated into the app’s interface aboriginal adjacent year. Snap said it volition commencement signaling gross from this woody from 2026.

The woody was announced alongside Snap’s Q3 2025 results. The institution reported gross of $1.51 billion, up 10% from a twelvemonth earlier, though it narrowed its nonaccomplishment to $104 cardinal from $153 cardinal a twelvemonth ago. The institution said its subscription tier, Snapchat+, present has much than 17 cardinal users.