8:47 AM PST · November 21, 2025
In the aboriginal days of societal media, posting a rant astir the latest occurrence of “Grey’s Anatomy” connected MySpace felt similar the eventual Thursday nighttime activity. And discovering a Facebook radical called “Team Jacob Forever” was 1 of the champion finds.
Nowadays, uncovering that cleanable niche assemblage tin look impossible, but a caller societal app called Phictly aims to alteration that.
Available connected iOS and Android devices, the app lets users signifier clubs centered connected their favourite books, TV shows, and movies, creating niche communities wherever radical tin sermon their circumstantial interests without judgment.
For instance, users tin dive into clubs for phantasy reads and gossip astir Violet and Xaden successful Rebecca Yarros’ “The Fourth Wing,” oregon reminisce astir the aboriginal days of “Grey’s Anatomy.”
Image Credits:PhictlyThe app was created by Nyleena Aiken aft she started a publication nine with her sisters and struggled to find books that funny everyone. She realized that galore radical apt look the aforesaid situation and would payment from an app dedicated to creating groups centered connected a azygous circumstantial rubric astatine a time.
“Looking astatine our competitors, determination are galore ample groups with small interactivity,” Aiken explained to TechCrunch. “Phictly keeps discussions focused and aligns with everyone’s fast-paced lifestyle, allowing users to acceptable conversations into their schedules.”
Key features of Phictly see a headdress of 20 members per nine to support discussions intimate, and users tin besides acceptable the gait for their clubs based connected their speechmaking oregon viewing habits. For example, those who bask velocity speechmaking oregon binge-watching tin make oregon articulation clubs that past conscionable a time oregon two, portion those who similar a slower gait tin enactment successful clubs lasting up to 30 days.
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Another notable diagnostic allows users to station spoilers portion hiding them until others scope that portion of the story. Each spoiler is initially blurred, giving users the prime of erstwhile to uncover it, which helps everyone enactment connected the aforesaid page. Phictly besides includes a “Talk Points” feature, allowing users to acceptable check-in dates to sermon circumstantial episodes oregon chapters and springiness everyone the accidental to articulation the conversation.
Similar to Goodreads, users tin besides way what they are presently speechmaking oregon watching, log titles, and acceptable idiosyncratic goals for their speechmaking oregon viewing habits.
Future updates volition present a matching strategy that pairs users based connected shared interests, favourite genres, and communal TV shows and books. The app volition yet grow to see clubs focused connected video games.
Phictly is escaped to download but whitethorn soon connection a premium subscription with further features, specified arsenic the quality to make a backstage profile.
Lauren covers media, streaming, apps and platforms astatine TechCrunch.
You tin interaction oregon verify outreach from Lauren by emailing laurenf.techcrunch@gmail.com oregon via encrypted connection astatine laurenforris22.25 connected Signal.















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