Pinterest adds controls to let you limit the amount of ‘AI slop’ in your feed

Following backlash implicit an summation successful “AI slop” taking implicit users’ feeds and making it little useful, Pinterest connected Thursday added caller tools that fto users bounds however overmuch AI-generated contented they spot successful their feed.

Users tin present personalize their feeds to restrict GenAI imagery successful immoderate categories, and the institution said it volition marque its existing GenAI contented labels much noticeable successful the days ahead.

The site, wide utilized to browse and bookmark inspirational contented and imaginable purchases, has travel nether occurrence from users who complained astir the massive uptick successful GenAI content. The media besides documented the problem, openly wondering if AI has already ruined Pinterest oregon if it could inactive beryllium fixed.

The problem, if near unresolved, could destruct Pinterest’s reputation, and ultimately, its bottommost line. It’s besides perchance a pugnacious seed to ace arsenic much of the web fills up with AI-generated content. Citing academic literature, Pinterest notes that GenAI contented present makes up 57% of each online material.

Beginning to code the issue, Pinterest earlier this twelvemonth introduced “AI modified” labels that would look connected images whose metadata indicated AI generation, oregon if Pinterest’s ain systems detected that the contented was AI-generated. At the time, the institution said it would present consumer-facing tools that would fto users take to spot little AI content.

Image Credits:Pinterest

Those tools person present arrived and volition beryllium disposable successful the app’s “Settings” menu, nether “Refine your recommendations.”

Here, users volition beryllium capable to configure whether they’d similar to spot little GenAI contented successful definite categories that are prone to AI-generated imagery, similar beauty, art, manner and location décor. Pinterest said it volition present much categories successful the future, based connected idiosyncratic feedback.

The controls are launching archetypal connected the website and Android, and volition rotation retired to iOS users implicit the weeks ahead, Pinterest noted.