Pinterest to lay off 15% of staff to redirect resources to AI

In Brief

Pinterest said connected Tuesday that it plans to laic disconnected little than 15% of its workforce to chopped backmost connected bureau abstraction and reallocate resources for its AI initiatives. In a regulatory filing, the institution noted it expects to implicit the layoffs by precocious September.

The filing stated that Pinterest would beryllium “reallocating resources to AI-focused roles and teams that thrust AI adoption and execution” and “prioritizing AI‑powered products and capabilities.”

The institution had 4,666 full-time employees astatine the extremity of 2024, which means astir 700 workers volition beryllium affected by cuts.

The determination comes arsenic Pinterest, and each different tech company, has been investing successful AI. A fewer months ago, the institution launched “Pinterest Assistant,” an AI companion users tin speech to for buying proposal and recommendations. It besides began experimenting with AI-powered personalized boards.

During Pinterest’s past net call, Pinterest CEO Bill Ready emphasized the committedness of open-source AI models to assistance the institution support costs down.

The institution said it expects to grounds pre-tax restructuring charges of astir $35 cardinal to $45 million.

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