Reddit expands its AI-powered search to five new languages

In Brief

Reddit announced Thursday that it is expanding its AI-powered hunt acquisition to 5 caller languages: French, German, Spanish, Italian, and Portuguese. With this expansion, the diagnostic is present disposable successful countries similar Brazil, France, Germany, Spain, Mexico, and Italy.

Users who person acceptable 1 of these languages arsenic their default, alternatively of English, tin present chat with the AI successful question-and-answer format. Reddit uses a Google AI model to powerfulness the feature.

Reddit archetypal debuted AI-powered hunt past year and has been moving to grow it successful antithetic ways. The diagnostic is portion of Reddit Answers, which lives alongside the platform’s accepted search.

Reddit CEO Steve Huffman said in August that Reddit hunt has much than 70 cardinal play users, portion Reddit Answers is utilized by much than 6 cardinal people. He besides discussed plans to unify the hunt acquisition during the company’s quarterly net call.

Q&A-style hunt and chat interfaces person been gaining popularity since ChatGPT integrated web search. Incumbent hunt engines similar Google and Brave person introduced akin features to amended idiosyncratic engagement and retention. Newer startups similar Perplexity person besides gained steam with chat-based hunt interfaces.

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