Roku launches a standalone app for Howdy, its $2.99 streaming service

Roku announced connected Tuesday that it’s launching a standalone mobile app for Howdy, its recently-launched ad-free streaming work that costs $2.99 per month. The app is disposable connected some iOS and Android successful the U.S.

Launched in August 2025, Howdy features a room of astir 10,000 hours of contented from Roku’s partners, including Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery, and FilmRise, alongside prime Roku Original titles.

The room features titles similar “A Haunting successful Venice,” “Ice Age,” “Weeds,” and “Kids successful the Hall,” arsenic good arsenic rom-coms, aesculapian dramas, ’90s comedies, classics, and more.

With this caller app, Roku says subscribers tin entree Howdy’s room of contented connected the go.

Priced astatine $2.99 per month, Howdy is presently the cheapest ad-free streaming work connected the market. At launch, Roku said Howdy was designed to complement, not vie with, premium services.

“At a clip erstwhile astir things are getting much expensive, Howdy is designed to marque premium, ad-free streaming much affordable and accessible for each viewers,” said Gil Fuchsberg, President of Subscriptions, Partnerships and Corporate Development astatine Roku, successful a press release. “Launching the Howdy mobile app connected iOS and Android enables america to proceed increasing the work beyond the Roku platform, bringing Howdy’s unsocial worth and prime amusement to adjacent much viewers.”

The motorboat of the app comes a week aft Roku announced that Howdy was launching connected Amazon’s Prime Video. The announcement marked the caller streaming service’s archetypal enlargement extracurricular the Roku ecosystem. Last year, Roku and Amazon besides signed a large woody to share advertizing data for its connected TVs.

Roku’s motorboat of Howdy came 2 months aft the company paid $185 cardinal to get Frndly TV, a streaming work that offers unrecorded TV, on-demand video, and cloud-based DVR.

Howdy besides joins The Roku Channel, the company’s free, ad-supported (FAST) streaming service. The Roku Channel is the most popular FAST service, up of competitors Tubi and Pluto TV. More than 125 cardinal radical usage the level each day, Roku says.