Salesforce announces Agentforce 360 as enterprise AI competition heats up

Salesforce announced Monday the latest mentation of its AI cause level arsenic the institution looks to lure enterprises to its AI bundle successful an progressively crowded market.

The lawsuit relations manager elephantine unveiled the caller platform, branded Agentforce 360, up of its yearly Dreamforce lawsuit league that kicks disconnected October 14. This newer mentation of Agentforce includes caller ways to instruct AI agents done text, a caller level to physique and deploy agents, and caller infrastructure for messaging app Slack, among others.

A notable facet of Agentforce 360 is its caller AI cause prompting tool, called Agent Script, which volition beryllium released successful beta successful November. Agent Script gives users the quality to programme their AI agents to beryllium much flexible and amended respond to “if/then” situations. This allows AI agents to beryllium programmed to beryllium much predictable successful little rigid situations similar lawsuit questions.

Users tin pat into “reasoning” models, which assertion to deliberation earlier responding arsenic opposed to responding based connected patterns. Anthropic, OpenAI and Google Gemini powerfulness these “reasoning” agents.

Salesforce besides announced it is releasing a caller cause gathering tool, Agentforce Builder, which allows users to build, trial and deploy AI agents from a singular spot. This tool, which volition beryllium released successful beta successful November, includes Agentforce Vibes, an enterprise-grade app vibe coding instrumentality that Salesforce announced earlier this month.

The institution besides announced a broader integration betwixt Agentforce and Slack. Salesforce said its halfway apps, including Agenforce Sales, IT and HR, among others, volition aboveground straight successful Slack starting this period and grow done the opening of 2026.

Slack is piloting a caller mentation of its Slackbot chatbot that is meant to beryllium much of a personalized AI cause that learns astir its idiosyncratic and volition connection insights and suggestions.

Salesforce wants Slack to service arsenic an endeavor hunt instrumentality successful the aboriginal excessively and plans to motorboat connectors with platforms similar Gmail, Outlook, and Dropbox successful aboriginal 2026.

This latest update from Salesforce comes astatine an absorbing clip for the endeavor AI market. Companies proceed to merchandise AI features aimed astatine their endeavor customers portion enterprises conflict to spot a instrumentality connected concern for these tools.

Last week Google announced Gemini Enterprise, a suite of tools — many of which were already disposable — for gathering enterprise-grade AI agents, that counts Figma, Klarna and Virgin Voyages arsenic aboriginal customers, among others.

Anthropic besides started to amusement traction for its endeavor product, Claude Enterprise. The institution announced it struck a woody with consulting elephantine Deloitte to bring its Claude chatbot to Deloitte’s 500,000 planetary employees — its largest endeavor woody yet. Anthropic announced a strategic concern with IBM the adjacent day.

Salesforce touts that Agentforce has 12,000 customers — importantly higher than immoderate of its competitors, according to its Agentforce property release. Early aviator customers of its Agentforce 360 upgrades see Lennar, Adecco, and Pearson.

This is each contempt a caller MIT study recovered that 95% of endeavor AI pilots neglect earlier they scope accumulation arsenic companies inactive conflict to warrant spending wealth connected these AI tools.