Snap Map’s new ‘Place Loyalty’ badges will show the spots you visit most often

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Snapchat logoImage Credits:KIRILL KUDRYAVTSEV/AFP / Getty Images

6:00 AM PDT · April 22, 2026

Snapchat is rolling retired a caller “Place Loyalty” diagnostic that volition amusement users erstwhile they’re among the astir predominant visitors to a spot connected Snap Map implicit the past year, the institution announced connected Wednesday.

If you’re successful the apical 25% of users who sojourn a definite place, you’ll spot your ranking connected the Snap Map and tin take to stock it with others. You’ll person a golden badge if you’re among the apical 1% of visitors, metallic if you’re apical 10% and bronze if you’re apical 25%. For brands and chains, Snapchat aggregates visits crossed each locations.

Of course, you volition lone spot these badges if you take to stock your determination with Snapchat. Additionally, Place Loyalty rankings are lone disposable to you, Snapchat says.

The caller diagnostic is 1 much mode for users to prosecute with the app and promote them to stock their loyalty badges connected different societal platforms oregon with friends successful their societal circle.

Image Credits:Snapchat /

Launched successful 2017, Snap Map was primitively seen arsenic a mode for users to spot their friends’ locations and browse nationalist snaps from astir the world. Over time, the diagnostic has evolved and present offers ways for users to discover section hotspots and find things to do. With this caller feature, Snapchat is giving users different mode to interact with the map.

Snapchat announced past twelvemonth that Snap Map has surpassed 400 cardinal monthly progressive users.

Snap Map primitively gave the societal web a competitory borderline implicit rivals similar TikTok and Instagram, but the second took connected Snapchat with its ain “Instagram Map” past year. Instagram hasn’t shared immoderate stats regarding however galore radical usage the feature, truthful it’s chartless however precisely it stacks up against Snap Map.

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Given that Snap Map is 1 of Snapchat’s halfway products, the societal media elephantine often updates it with caller features to pull and clasp users. In 2025, the institution launched a “Footsteps” feature that lets you spot however overmuch of the satellite you’ve explored and way wherever you’ve traveled.

Snapchat besides rolled out “Promoted Places” on Snap Map past twelvemonth arsenic a mode for users to observe caller places. For brands, Promoted Places offers the quality to advertise and showcase each of their locations connected Snap Map.

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Aisha is simply a user quality newsman astatine TechCrunch. Prior to joining the work successful 2021, she was a telecom newsman astatine MobileSyrup. Aisha holds an honours bachelor’s grade from University of Toronto and a master’s grade successful journalism from Western University.

You tin interaction oregon verify outreach from Aisha by emailing aisha@techcrunch.com oregon via encrypted connection astatine aisha_malik.01 connected Signal.

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