Snapchat announces ‘The Snappys,’ its first-ever creator awards show

Snapchat announced connected Wednesday that it’s hosting its first-ever awards amusement connected March 21. The societal media elephantine says the awards show, called “The Snappys,” is designed to observe “the creators shaping civilization connected Snapchat.”

Creators volition person awards similar “Spotlight MVP,” “Best Storyteller,” and “Breakout Creator of the Year,” alongside awards crossed fashion, beauty, sports, music, food, and games. Additional categories see collaboration, comedy, and taste impact.

“Together, these honors bespeak the galore ways creators spark conversations, physique community, and specify civilization connected Snapchat,” the institution wrote successful a blog post. “The Snappys reinforces Snapchat’s ongoing committedness to celebrating creators not conscionable arsenic users, but arsenic artists, entertainers, and taste leaders.”

Snapchat is the latest societal media level to motorboat awards for creators. Meta-owned Instagram introduced a caller “Ring” award past October to admit creators astir the world. Instagram announced the 25 winners online, and each victor received a carnal customized ringing designed by English manner decorator Grace Wales Bonner, on with a integer aureate ringing astir their Instagram profile.

In November, TikTok launched its first-ever TikTok Awards show successful the U.S. Like Snapchat, Instagram handed retired category-specific awards, similar “Creator of the Year,” “Video of the Year,” “Muse of the Year,” “Breakthrough Artist of the Year,” and more. It’s worthy noting that TikTok has besides hosted awards shows successful different countries, including Germany, Mexico, and Korea.

Snapchat’s awards are much successful enactment with TikTok’s, arsenic it volition besides big a accepted awards amusement wherever the winners volition beryllium revealed unrecorded astatine the event. The institution says the amusement volition bring unneurotic “creators, manufacture leaders, and peculiar guests.” One of the “special guests” is DJ Khaled, who volition beryllium receiving Snapchat’s “Lifetime Achievement Award.”

By launching awards, Snapchat and its rivals are positioning themselves arsenic much than conscionable societal media apps and arsenic notable players successful the amusement industry. 

The Snappys volition beryllium hosted by comedian and creator Matt Friend and volition instrumentality spot astatine Snap‘s Santa Monica headquarters. Snapchat says it volition merchandise much details, including lists of nominees, successful the coming weeks.