Snapchat caps free Memory storage, launches paid storage plans

After astir a decennary of serving arsenic a integer clip capsule for moments from your life, Snapchat is present putting a terms connected its Memories features. The societal media elephantine announced that escaped entree to the diagnostic volition beryllium constricted to 5GB. If your memories transcend this limit, you’ll request to subscribe to 1 of its caller Memories Storage plans.

The institution told TechCrunch successful an email that the introductory retention program offers up to 100GB of retention for $1.99 per month. Snapchat+ users volition get up to 250GB of retention arsenic portion of their $3.99 monthly subscription, portion Snapchat Platinum users volition get 5TB arsenic portion of their $15.99 monthly subscription.

Snapchat explains that erstwhile it archetypal launched Memories, it didn’t expect it to turn to what it has today, arsenic users person saved much than 1 trillion Memories connected the platform.

“It’s ne'er casual to modulation from receiving a work for escaped to paying for it, but we anticipation the worth we supply with Memories is worthy the cost,” Snapchat wrote successful a blog post. “These changes volition let america to proceed to put successful making Memories amended for our full community.”

Snapchat volition supply 12 months of impermanent Memories retention for immoderate Memories that transcend the 5GB retention limit. The institution notes that users tin download Memories straight to their devices. If you’re implicit the limit, but don’t motion up for a plan, your oldest Snaps volition beryllium saved, portion the astir caller ones that are implicit the retention bounds volition beryllium deleted.

Snapchat says the alteration won’t impact astir users, arsenic the immense bulk person nether 5GB of Memories. It volition chiefly interaction those with “thousands of Snaps,” the institution notes.

Snapchat’s determination to present paid retention for Memories allows it to code increasing infrastructure costs and monetize users with precocious retention needs portion keeping escaped entree for astir users.