Snapchat surpasses 30M paid subscribers

Snap has surpassed 30 cardinal paid Snapchat+ subscribers, the institution announced Wednesday successful its third-quarter 2026 earnings release. The milestone marks an summation of 5 cardinal subscribers since February, erstwhile Snap reported crossing the 25 cardinal mark.

Launched successful 2022, Snapchat+ gives subscribers entree to exclusive and pre-release features for $3.99 per month. Following a palmy launch, Snap introduced further paid tiers beyond the halfway Snapchat+ subscription to further diversify its gross streams. These see Lens+, a $8.99-per-month program that unlocks exclusive Lenses and AR experiences, and Snapchat+ Platinum, a $15.99 monthly tier that offers an ad-free experience.

The milestone comes a twelvemonth aft Snapchat announced a arguable limit connected escaped retention for its Memories diagnostic and informed users it would commencement requiring users to wage $1.99 per period for further retention oregon subscribe to Snapchat+ to clasp their Memories.

“We surpassed 30 cardinal paid subscribers crossed Snapchat+, Memories Storage, and Lens+,” Snap CEO Evan Spiegel said successful a missive to investors. “Innovative AI-powered features person helped Lens+ transcend our expectations, demonstrating however caller originative experiences tin thrust request for our paid products. Paid subscribers inactive correspond a tiny stock of our monthly community, giving america country to turn done broader adoption and caller premium experiences.”

As for the company’s broader net release, Snap’s shares fell 12% aft missing advertisement gross and idiosyncratic maturation estimates.

Snap reported 495 cardinal regular progressive users for the quarter, up from 493 cardinal successful the erstwhile quarter. However, the fig fell abbreviated of analysts’ expectations of 499 million.

“Daily engagement has historically been unchangeable arsenic a percent of monthly engagement, but we bash not mean to optimize Snapchat astir regular usage astatine the disbursal of semipermanent worth for our community,” the capitalist missive said. “A longer-term skyline amended aligns our reported metrics with the merchandise and information decisions that fortify relationships, make lasting utility, and enactment broader, much durable assemblage growth.”

Spiegel said successful the missive than portion advertizing gross maturation remains beneath the company’s target, the institution plans to prioritize improving advertiser show and expanding the ways businesses tin scope its users.