Snoop Dogg: Why Swansea City and what next as he joins Luka Modric in south Wales?

Three months aft Luka Modric's astonishment accomplishment has travel the adjacent much eye-catching quality that Snoop Dogg is joining the Croatia fable arsenic an capitalist and co-owner astatine Swansea City.

Which personage volition beryllium coming to our nine next, Swansea fans mightiness present beryllium forgiven for wondering.

In the existent climate, wherever clubs indispensable find caller ways to make income and stars look to beryllium attracted to football, they astir apt should not regularisation anyone out.

Even if determination are nary much caller faces, Swansea present person their stock of glitz successful the boardroom, wherever determination was a large alteration past November pursuing a takeover led by American businessmen Brett Cravatt and Jason Cohen.

We hold to spot how overmuch engagement Modric – who is known to person spoken to Swansea transportation targets successful caller months – and Snoop Dogg – who, arsenic acold arsenic we know, has not – volition person successful the moving of the Welsh club.

One speech that has taken spot already was betwixt Modric and Snoop Dogg, with the duo discussing the latter's imaginable engagement astatine Swansea earlier the woody was finalised.

Snoop Dogg, meanwhile, is understood to beryllium readying a travel to the Swansea.com Stadium to ticker a game.

Swansea judge the large names mean a amended accidental to execute large things, which successful their lawsuit means a instrumentality to the Premier League.

Should they marque it, possibly Snoop Dogg volition pb a singsong – Swansea's reply to the Anfield Rap, possibly - connected the open-top autobus parade.

He would surely savour a promotion enactment fixed his emotion of sport.

Here BBC Sport looks astatine Snoop Dogg's sporting inheritance and wonders what power helium mightiness person connected a Championship nine from southbound westbound Wales.

Snoop Dogg made sporting headlines astatine past year's Olympic Games successful Paris.

The 53-year-old hails from Los Angeles, which volition big the 2028 Games, and was chosen arsenic 1 of the torchbearers of the Olympic occurrence earlier the opening ceremony.

But the communicative did not extremity there, helium became the United States' team's cheerleader successful France.

Snoop Dogg's sporting broadside has agelong been successful evidence. In his archetypal TV appearance, connected The Arsenio Hall Show successful 1994, helium wore a Toronto Maple Leafs shirt.

Team colours person since go thing of a signature. Snoop Dogg has worn a drawstring of shirts belonging to American and Canadian sporting sides and besides those of shot clubs astir Europe.

AC Milan, Ajax, Chelsea, Barcelona, Arsenal, Burnley, Norwich City, Liverpool and Manchester United are among the shirts helium has been pictured wearing.

Snoop Dogg is not excessively acrophobic astir nine rivalries, it seems, which is useful fixed that helium has besides appeared successful the colours of Cardiff City.

Presumably, helium volition not beryllium doing that again immoderate clip soon fixed his caller relation astatine Swansea.

"For galore years, I person been associated with soccer," Snoop Dogg says successful a video released by Swansea this week.

"I person worn a batch of kits successful my life, but present I americium astatine the portion of my beingness wherever I americium trying to find a kit that fits."

Snoop Dogg has antecedently been linked with sports ownership, with speech of concern successful Scottish giants Celtic, whose green-and-white garment is different of the galore helium has donned.

Celtic's mascots are 2 hounds called Hoopy and Hailey.

In Swansea, meanwhile, Snoop Dogg volition get the accidental to get to cognize plentifulness of Jacks – the nickname for radical from the metropolis which galore accidental comes from the communicative of the celebrated life-saving canine, Swansea Jack.

Perhaps Dogg, arsenic Swansea main enforcement Tom Gorringe called him this week, should consciousness astatine location connected Swansea Bay.

Snoop Dogg has been linked with concern successful athletics before.

He was reportedly portion of a failed bid to instrumentality implicit NHL broadside Ottawa Senators successful 2023, portion helium besides spoke enthusiastically astir the thought of investing successful Celtic past year.

Over the years, helium has been mentioned arsenic a protagonist of a drawstring of sporting sides successful the US including the LA Dodgers, the LA Lakers and the Pittsburgh Steelers.

Snoop founded the Snoop Youth Football League, which helps springiness youngsters opportunities to play American Football, wherever helium is besides progressive arsenic a manager – a communicative which is partially told successful a Netflix documentary.

He has performed connected the sporting stage, too, having been portion of the Super Bowl LVI half-time amusement successful 2022.

Snoop Dogg's astonishment instauration to followers of Swansea came with a notation to Wrexham, a nine they volition conscionable successful the league successful 2025-26 for the archetypal clip successful 22 years.

Like rather a fewer clubs, Swansea person looked connected with a small envy arsenic Wrexham person made headlines astir the satellite – and advancement connected the transportation - since their takeover by Hollywood stars Ryan Reynolds and Rob McElhenney successful 2021.

In a sense, Swansea are trying to travel their Welsh counterparts' pb by bringing Snoop Dogg and Modric connected board.

There is nary large past of rivalry betwixt Swansea, whose issues are with Cardiff, and Wrexham – who are much acrophobic astir Chester – but it whitethorn beryllium 1 that develops.

The clubs look to beryllium doing their champion to make immoderate benignant of friction, albeit playful, with Wrexham adding Darth to Swansea's sanction erstwhile announcing their Championship fixture database with a motion to Star Wars past month.

Swansea waited for an accidental to respond, which came erstwhile Reynolds posted a representation of himself wearing Wrexham's caller kit portion holding a canine connected societal media past week.

Reynolds' caption astir the garment included the words "dog not included".

"Dogg included" declared a station connected Swansea's societal media channels, external alongside the archetypal images of Snoop wearing their location garment for the 2025-26 season.

Four days implicit his unexpected relation successful Swansea's kit motorboat came the quality that Snoop Dogg is present part of the club's ownership group.

As with Modric, the Swans person not specified what involvement Snoop Dogg has taken oregon however overmuch wealth helium has invested.

For his part, helium has pledged "to bash each I can" to assistance Swansea's origin having been introduced to the club's owners via a communal connection, arsenic was the lawsuit with Modric.

So what volition Snoop Dogg bring to the table? Swansea accidental their caller antheral has a "deep emotion of athletics and shot successful particular", but we presume helium volition not person overmuch accidental connected the club's footballing operations.

What Swansea's hierarchy person made wide is that they judge Snoop Dogg's engagement volition mean much eyes connected the club, which volition successful crook pb to much income - and that is cardinal to the full story.

"It is hoped his planetary illustration and emotion of shot tin play an important portion successful helping america dispersed the Swansea City sanction arsenic acold and wide arsenic imaginable successful bid to boost our commercialized show to further enactment our aspirations arsenic a club," the nine said.

While his archetypal quality successful a Swansea garment prompted immoderate bemusement among the club's fans connected societal media, it seems that the bulk person rapidly grown to similar the thought of Snoop Dogg becoming 1 of them.

"It's a small spot surreal isn't it, Snoop Dogg progressive with Swansea, but you can't reason with the publicity it's going to bring," says Steven Carroll, exertion of SOS fanzine and portion of the Jackcast podcast.

"I conscionable deliberation it's bully for the club. It volition rise our profile. In this epoch of fiscal just play wherever we person got to effort to maximise revenue, having Snoop Dogg raising the illustration and perchance raising a fewer quid for america from America, that won't bash immoderate harm astatine all."

Former Wales striker Iwan Roberts played for Watford successful the time erstwhile they were owned by euphony prima Sir Elton John.

Football has changed dramatically since those days, but Roberts believes Snoop Dogg's unexpected accomplishment "can lone beryllium bully quality for Swansea".

"You look astatine followers these celebrated radical person connected societal media sites," Roberts says.

"Snoop Dogg has got much than 88m connected Instagram and much than 20m connected X.

"It's going to transportation the radical who travel him to possibly enactment Swansea and bring immoderate caller followers done the gates astatine the Swansea.com Stadium. Maybe he'll bash a performance determination too!"

Snoop Dogg unrecorded successful Swansea? A week ago, you would person said nary chance. Now, it would not beryllium that overmuch of a surprise.