So, we’re getting Prada Meta AI glasses, right?

Could Meta beryllium preparing to motorboat a Prada mentation of its Meta AI glasses? That’s the speculation aft Mark Zuckerberg and his wife, Priscilla, were spotted sitting successful the beforehand enactment of Prada’s Fall/Winter 2026 Fashion Week amusement successful Milan Thursday. The societal media exec was seen chatting with his seatmate, Lorenzo Bertelli, Prada’s Chief Merchandising Officer and lad of caput decorator Miuccia Prada.

While Zuckerberg has been moving to polish his representation successful caller years, including with upgraded threads, it’s apt that the societal media exec wasn’t astatine Prada for the fashion, but alternatively due to the fact that of an upcoming collaboration with the brand.

CNBC had reported past summertime that Prada AI glasses were successful the works, among others. However, Meta has yet to publically denote specified a deal. (The institution has not yet responded to a petition for remark astir Zuckerberg’s beingness successful Milan.)

EssilorLuxottica, the French-Italian eyewear marque and Ray-Ban maker, has been moving with Meta connected these high-tech devices since their debut, initially nether the Ray-Ban Stories brand. This month, the institution announced it sold implicit 7 cardinal AI glasses successful 2025, up from 2 cardinal successful the anterior year. Those income included some Ray-Ban Meta and Oakley Meta glasses, the second designed much for the diversion types.

Now, it seems, Prada AI glasses could beryllium next, fixed that Prada and EssilorLuxottica already renewed their licensing woody for eyewear nether the Prada and Miu Miu brands for the adjacent 10 years. That woody started astatine the opening of this twelvemonth and runs done December 31, 2030, the December 2024 press release noted.

Prada AI glasses could springiness Meta a foothold successful the high-fashion market, a niche that its Oakleys and Ray-Bans don’t yet address. Being capable to found the glasses arsenic a luxury awesome could besides payment Meta’s marque overall, arsenic well.

However, determination are immoderate concerns that AI glasses aren’t the close acceptable for a satellite that’s seeing an accrued user backlash to surveillance devices, which person precocious led radical to rip out their Ring doorbells and smash Flock cameras. This displacement could spot Meta reconsidering whether oregon not it volition add facial recognition features to its glasses, arsenic The New York Times precocious reported. The quality attracted disapproval toward what had different been a modestly palmy tech product, and has adjacent sparked one developer to physique an app that volition pass you if idiosyncratic is wearing the AI glasses adjacent you.