Spotify and Liquid Death release a limited-edition speaker shaped like… an urn? 

Spotify and Liquid Death person teamed up to motorboat what mightiness beryllium the wildest merchandise collaboration of the year: the Eternal Playlist Urn, a wireless Bluetooth talker shaped similar a cremation urn. Yes, you work that right.

The Eternal Playlist Urn is not truly meant to clasp ashes, but is alternatively a collector’s item, with lone 150 disposable for acquisition successful the U.S. For $495, buyers person a 7-inch-by-11.4-inch urn with a Bluetooth talker built into the lid. (We question the audio quality, since each the tech is crammed into the lid of this tiny urn.)

According to Spotify, the urn offers “the world’s archetypal ever music-streaming urn,” making decease “a batch little boring.” With this product, the thought is that adjacent the dearly departed tin support jamming to their favourite tunes for eternity, oregon astatine slightest that’s the company’s joke.

“Life needs music. So does the afterlife. That’s wherefore Spotify has partnered with Liquid Death to make the Eternal Playlist Urn, the world’s archetypal wireless talker designed to bring your euphony determination it’s ne'er been before,” Spotify stated successful a blog post. 

When you get the urn, you tin make your ain Eternal Playlist connected Spotify by answering questions similar “What’s your eternal vibe?” oregon “What’s your go-to shade noise?” Spotify volition past usage your answers and listening past to make a customized playlist, which syncs straight to the urn’s talker and tin beryllium shared with friends and family.

Image Credits:Spotify

While Spotify hasn’t released a branded astute speaker, it partnered with Ikea successful 2022 connected a portable Bluetooth lamp talker with Spotify Tap functionality, making this the company’s 2nd hardware collaboration with different brand. The institution besides released “Car Thing,” an in-car amusement device, which was aboriginal discontinued.

This isn’t the archetypal clip Liquid Death has pushed the limits of utmost marketing. The marque is known for its outrageous campaigns, including a life-sized Yeti Casket-shaped cooler. While immoderate whitethorn find the wit a small morbid, fans of dark, irreverent drama look to beryllium intrigued by it. The cooler had implicit 800 bidders and sold for $68,200.

Whether you presumption this arsenic a clever stunt, a comic gag, a tasteless joke, oregon simply absurd, the Eternal Playlist Urn is simply a testament to however acold brands volition spell to seizure our attention.