Spotify now has half a million video podcasts, which nearly 400M users have watched

Spotify says its video podcasts are seeing accrued user adoption. In its 3rd 4th net report, the institution shared that its video podcast catalog has expanded to astir fractional a cardinal shows, and much than 390 cardinal users person present streamed a video podcast connected the platform.

That fig is up 54% year-over-year, and it besides reflects Spotify’s accrued concern successful the format. In June 2024, the company said it had immoderate 250,000 video podcasts arsenic it rolled retired tools that fto non-hosted podcasters upload their videos to the platform. The streaming elephantine besides lets users prosecute with podcasts done comments, Q&As, and polls, making the app consciousness more similar a societal network.

As a result, Spotify says that users’ clip spent with video contented connected Spotify has besides much than doubled year-over-year, mostly driven by video podcasts. In addition, video podcast depletion has accrued by much than 80% since the launch of the Spotify Partner Program, oregon SPP, successful January, which gives qualifying creators the quality to monetize their shows successful caller ways, including audience-driven payouts from Spotify Premium idiosyncratic engagement.

The institution besides precocious announced a partnership with Netflix to administer its video podcasts to a broader assemblage starting successful 2026 successful the United States, with much markets to follow. Investors didn’t inquire astir the specifics of the revenue-sharing statement connected the net call; however, investors did privation to recognize however distributing podcasts disconnected the level would yet payment Spotify.

According to incoming co-CEO Alex Norström, the determination is meant to halfway Spotify arsenic creators’ organisation hub.

“We think… that erstwhile the creator wins, we win, and arsenic creators optimize to make their champion shows and interviews, which is truly what they’re focused on,” Norström told investors and analysts. “They wanted to syndicate everywhere. And we believe, of course, successful helping them to scope audiences successful arsenic galore places arsenic possible, which is accordant with our halfway doctrine connected being creator-first.”

Later, co-CEO Gustav Söderström suggested that allowing creators to beryllium some connected Spotify and Netflix gives the institution further “revenue opportunities.”

“This is the mode to deliberation astir it: It’s portion of our ubiquity strategy, and it’s truly important that portion we physique a bully idiosyncratic experience, we besides request to person a precise beardown creator offer[ing],” helium noted.

Norström pointed retired that having Spotify podcasts connected YouTube accrued consciousness astir the shows and their origins, which past resulted successful nett incremental usage connected Spotify. The institution expects the aforesaid with Netflix.

In addition, Spotify said the TV accidental was a portion of this equation — hence the recent upgrade of its Apple TV app. The much radical tin usage Spotify crossed platforms, the much their usage increases, and that helps Spotify’s ads business.

The institution besides noted that it has fixed advertisers programmatic entree to its audio and video inventory, though it admits that 2025 is simply a “transition year” for its ads business, and it doesn’t expect to spot maturation amended until the 2nd fractional of 2026.

The streamer besides announced its monthly progressive users accrued 11% year-over-year to 713 million, and gross was up to €4.27 cardinal (~$4.9 billion), beating Wall Street’s expectations. The institution saw an €899 cardinal nett net (~$1 billion) during the quarter.

However, the banal slipped aft the opening doorbell connected Tuesday, owed to Wall Street’s concerns implicit Spotify’s mixed guidance for its 4th quarter.