Spotify raises its subscription prices in the U.S. again

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Spotify logoImage Credits:Spotify

6:32 AM PST · January 15, 2026

Spotify raised prices for its subscription program successful the U.S. for the 3rd clip successful 3 years, arsenic it hiked the monthly program from $11.99 per period to $12.99 per month.

The institution sent an email to its paid users notifying them of the caller price, which is applicable from the adjacent monthly billing cycle.

Image Credits: Spotify

“Occasional updates to pricing crossed our markets bespeak the worth that Spotify delivers, enabling america to proceed offering the champion imaginable acquisition and payment artists,” the institution said successful a blog post.

In November 2025, Financial Times reported that the audio level is acceptable to rise prices successful the U.S successful the archetypal 4th of 2026. According to the report, analysts from JPMorgan predicted that this hike could summation Spotify’s gross by $500 million.

The institution has made akin hikes successful markets similar the UK and Switzerland past year.

Spotify archetypal hiked prices successful the U.S. successful 2023, going from $9.99 per period to $10.99 per month. In June 2024, it made different bump of $1 per period successful the individual subscription plan.

The institution has much than 281 cardinal paid users each implicit the globe, and 25% of them are from North America, acorrding the its Q3 2025 results.

Besides the U.S., Spotify is raising prices successful Estonia and Latvia.

Ivan covers planetary user tech developments astatine TechCrunch. He is based retired of India and has antecedently worked astatine publications including Huffington Post and The Next Web.

You tin interaction oregon verify outreach from Ivan by emailing im@ivanmehta.com oregon via encrypted connection astatine ivan.42 connected Signal.

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