Spotify says Wrapped 2025 is its biggest yet, with 200M+ users in its first day

Spotify says yesterday’s motorboat of its annual year-in-review feature, Spotify Wrapped, was its biggest ever. The streaming work reports that Wrapped 2025 saw implicit 200 cardinal engaged users wrong the archetypal 24 hours, 19% much than past year’s AI-centered flop. Last year, it took Wrapped 62 hours to scope 200 cardinal users, the institution noted.

Engaged users are counted arsenic those who person viewed astatine slightest 1 of the stories wrong the Wrapped experience.

In addition, Spotify said Wrapped was shared much than 500 cardinal times this year, 41% much than past year. This includes autochthonal shares from wrong the app, arsenic good arsenic screenshots and downloads.

In particular, markets similar the U.S., India, Indonesia, Japan, Colombia and Thailand drove the metrics this year.

Image Credits:Spotify

Wrapped, the fashionable yearly reappraisal of Spotify’s users’ listening past and stats, had a unsmooth reception past year, arsenic radical criticized the deficiency of elaborate stats, and the absorption connected the inclusion of an AI podcast implicit different clever and originative information stories.

Spotify took that feedback into relationship for this year’s Wrapped, adding astir a twelve caller features and deeper information drives. While it did usage AI down the scenes, the caller Wrapped didn’t see a consumer-facing AI experience.

Instead, Spotify focused connected letting users link with each different by allowing them to comparison their “listening age,” their Wrapped radical (a class of listeners), and with its archetypal live, multiplayer feature, Wrapped Party, that offered real-time information and stat comparisons.