10:04 AM PDT · March 13, 2026
At the SXSW league connected Friday, Spotify Co-CEO Gustav Söderström announced a caller feature, launching successful beta, that volition let listeners for the archetypal clip to reappraisal and edit their Taste Profile, the algorithmically generated exemplary of their euphony preferences.
This Taste Profile is cardinal to Spotify’s recommendations, including personalized playlists similar Discover Weekly, Made For You recommendations, and the year-end reappraisal known arsenic Spotify Wrapped, among different things.
Starting with Premium listeners initially successful New Zealand, Spotify volition let users to spot each their listening information successful 1 spot successful the app, including music, podcasts, and audiobooks. Users volition past beryllium capable to edit this profile, and adjacent fine-tune aboriginal recommendations by asking for much oregon little of immoderate of a definite vibe. After doing so, the app’s Home leafage volition bespeak a antithetic acceptable of suggestions.
Image Credits:SpotifyTo entree the Taste Profile, you’ll pat connected your idiosyncratic illustration pic, past scroll down. Changes tin beryllium made utilizing earthy connection prompts.
Spotify had antecedently offered immoderate tools to region euphony from your Taste Profile before, but they were not arsenic comprehensive. Instead, you were lone capable to exclude definite tracks oregon playlists from your profile. Because of this, and the mostly hidden quality of the Taste Profile overall, Spotify users often complained that the app’s recommendations didn’t bespeak their interests.
Today, users often stock their Spotify relationship with others, similar household members who entree your relationship done a shared astute talker oregon astute TV successful the surviving room, for example, oregon teens who instrumentality implicit successful CarPlay portion you drive.
Other times, you whitethorn perceive to euphony that you don’t privation to qualify your “taste,” similar the slumber sounds oregon quiescent tracks you play astatine night, oregon euphony to entertain your kids. You don’t ever retrieve which tracks oregon playlists request to beryllium removed, nor bash you person clip to spell backmost and bash so. This tin pb to your Taste Profile becoming cluttered with euphony you don’t like.
Techcrunch event
San Francisco, CA | October 13-15, 2026
It besides massively impacted, even ruined, galore people’s yearly Wrapped acquisition successful the app, due to the fact that of kids’ usage of parents’ Spotify accounts. For years, Spotify users person asked for a hole for this problem.
Spotify says the Taste Profile diagnostic volition rotation retired successful the coming weeks successful New Zealand earlier expanding to different markets.
Sarah has worked arsenic a newsman for TechCrunch since August 2011. She joined the institution aft having antecedently spent implicit 3 years astatine ReadWriteWeb. Prior to her enactment arsenic a reporter, Sarah worked successful I.T. crossed a fig of industries, including banking, retail and software.
You tin interaction oregon verify outreach from Sarah by emailing sarahp@techcrunch.com oregon via encrypted connection astatine sarahperez.01 connected Signal.















English (US) ·