1 month ago
27
Image Credits:Substack11:24 AM PDT · March 12, 2026
Publishing level Substack is continuing to put successful video contented arsenic it launches the Substack Recording Studio, a built-in mechanics for creators to pre-record and people videos.
The studio, which is lone disposable connected the desktop, tin enactment solo videos arsenic good arsenic conversations with up to 2 guests. Creators tin adhd customized watermarks to their videos and stock their surface with co-hosts. Once the signaling is over, Substack auto-generates clips and thumbnails for sharing.
“Until now, creating video connected Substack meant going live, oregon stitching unneurotic a abstracted stack of tools: a signaling platform, a mode to make and administer clips, and thing to plan a thumbnail,” the institution shared successful a blog post. “Substack Studio brings each of those tools into 1 place.”
The station besides notes that creators who person utilized audio oregon video connected Substack successful the past 90 days person grown gross 50% faster than creators who haven’t.
Though Substack is predominantly known arsenic a newsletter platform, the institution has been showing a keen involvement successful video implicit the past fewer years, prioritizing updates that presumption it much similar a Patreon competitor, encouraging creators to research multimedia.
While Substack has allowed creators to upload videos since 2022, it began letting creators livestream and monetize videos past year, past launched a Creator Accelerator Fund of $20 cardinal to assistance modulation creators from different platforms to Substack.
Like Instagram, Substack besides precocious launched a TV app, which is disposable connected Apple TV and Google TV. The app allows viewers to ticker video posts and livestreams connected TV and includes a TikTok-like “For You” enactment that provides further recommendations.
Despite the popularity of watching short-form videos connected a phone, radical look to beryllium turning to TV screens to ticker longer-form content. Netflix has been making important investments successful bringing video podcasts to TV. On YouTube, viewers watched over 700 cardinal hours of podcasts each period connected surviving country devices (like TVs) successful 2025, up from 400 cardinal per period past year.
Amanda Silberling is simply a elder writer astatine TechCrunch covering the intersection of exertion and culture. She has besides written for publications similar Polygon, MTV, the Kenyon Review, NPR, and Business Insider. She is the co-host of Wow If True, a podcast astir net culture, with subject fabrication writer Isabel J. Kim. Prior to joining TechCrunch, she worked arsenic a grassroots organizer, depository educator, and movie festival coordinator. She holds a B.A. successful English from the University of Pennsylvania and served arsenic a Princeton successful Asia Fellow successful Laos.
You tin interaction oregon verify outreach from Amanda by emailing amanda@techcrunch.com or via encrypted connection astatine @amanda.100 connected Signal.
English (US) ·