The creator economy’s ad revenue problem and India’s AI ambitions

The creator economy is evolving fast, and advertisement gross alone isn’t cutting it anymore. YouTubers are launching merchandise lines, acquiring startups, and gathering existent concern empires. In fact, MrBeast’s company bought fintech startup Step, and his cocoa concern is outearning his media arm. This isn’t just one creator’s strategy. For many, it’s the new playbook. 

On this occurrence of TechCrunch’s Equity podcast, hosts Kirsten Korosec, Anthony Ha, and Rebecca Bellan unpack however creators are diversifying beyond ads, whether their exemplary tin standard beyond the apical 1%, everything happing astatine India’s AI Impact Summit, and much of the week’s headlines.