‘This is fine’ artist KC Green reaches agreement with AI startup Artisan

3 days ago 13

In Brief

Posted:

11:28 AM PDT · May 31, 2026

An advertisement  for AI institution  Artisan is posted connected  2nd Street connected  December 05, 2024 successful  San Francisco, California.Image Credits:Justin Sullivan / Getty Images
  • Anthony Ha

After criticizing a startup called Artisan for misusing his work, creator KC Green — creator of the celebrated “This is fine” meme — said he’s reached an statement with Artisan. 

The quality arose aft the startup appeared to usage a mentation of Green’s art to beforehand its AI adjunct Ava. In Artisan’s autobus and subway ads, Green’s recognizable canine sat amid recognizable flames, but alternatively of saying “This is fine,” it declared, “My pipeline is connected fire,” portion the advertisement urged radical to “Hire Ava the AI BDR.”

Earlier this month, Green posted connected societal media that his creation had been “stolen similar AI steals” and urged his followers to “vandalize” the ads if they saw them. He besides told TechCrunch helium was frustrated astir having to “try my manus astatine the American tribunal system” alternatively of putting that clip into his comics.

Artisan, meanwhile, told america it has “a batch of respect for Green and his work.” Then, earlier this week, laminitis and CEO Jaspar Carmichael-Jack said the 2 sides had travel to an agreement.

When TechCrunch reached retired to Green, helium confirmed that they’d “reached a colony beauteous quick,” with Artisan taking down the ads successful New York and San Francisco that utilized his character, and Green taking down his archetypal post.

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