Threads edges out X in daily mobile users, new data shows

A study from marketplace quality steadfast Similarweb suggests that Meta’s Threads is present seeing much regular usage than Elon Musk’s X connected mobile devices. While X inactive dominates Threads connected the web, the Threads mobile app for iOS and Android has continued to spot an summation successful regular progressive users implicit the past respective months.

Similarweb’s information shows that Threads had 141.5 cardinal regular progressive users connected iOS and Android arsenic of January 7, 2026, aft months of growth, portion X has 125 cardinal regular progressive users connected mobile devices.

This appears to beryllium the effect of longer-term trends, alternatively than a absorption to the caller X controversies, wherever users were discovered utilizing the platform’s integrated AI, Grok, to make non-consensual nude images of women, including, sometimes minors. Concern astir the deepfake images has present prompted California’s lawyer general to unfastened an investigation into Grok, pursuing akin investigations by different regions, like the UK, EU, India, Brazil, and many more.

The play connected X besides led societal networking startup Bluesky to spot an increase successful app installs successful caller days.

Instead, Threads’ boost successful regular mobile usage whitethorn beryllium driven by different factors, including cross-promotions from Meta’s larger societal apps similar Facebook and Instagram (where Threads is regularly advertised to existing users), its absorption connected creators, and the accelerated rollout of caller features. Over the past year, Threads has added features similar interest-based communities, better filters, DMs, long-form text, disappearing posts, and has precocious been spotted investigating games.

Combined, the regular progressive idiosyncratic increases suggest that much radical are utilizing Threads connected mobile arsenic a much regular habit.

According to Meta’s authoritative numbers, the tech elephantine said successful August 2025 that Threads had reached implicit 400 cardinal monthly progressive users. The institution subsequently reported in October of past twelvemonth that Threads had 150 cardinal regular progressive users.

The maturation trends person been continuing for galore months. Similarweb last summertime reported that Threads was closing the spread with X connected mobile devices aft seeing 127.8% year-over-year maturation arsenic of precocious June 2025.

Relatedly, Similarweb observed that X is inactive up of Threads successful the U.S., but the spread is narrowing. A twelvemonth ago, X had doubly arsenic galore regular progressive users successful the U.S. arsenic it does now.

In addition, Threads has small traction connected the web portion X maintains a reasonably dependable web assemblage with astir 150 cardinal regular web visits, according to Similarweb data. As of earlier this week (January 13), X was seeing 145.4 cardinal regular web visits, portion Threads saw 8.5 cardinal regular web visits crossed Threads.com and Threads.net combined.