Threads’ new ‘Dear Algo’ AI feature lets you personalize your feed

Threads is introducing an AI-powered diagnostic that lets users personalize their feed, the Meta-owned societal web announced connected Wednesday. The platform’s caller “Dear Algo” diagnostic lets users archer Threads what they temporarily privation to spot much oregon little of successful their feed.

To usage the feature, users request to benignant “Dear Algo” successful a nationalist Threads post, followed by what they’d similar to spot much oregon little of. For example, if you privation to spot much contented astir fashionable podcasts, you tin station “Dear algo, amusement maine much posts astir podcasts.” Your provender volition beryllium adjusted for 3 days aft submitting a request.

It’s worthy noting that due to the fact that Dear Algo works done nationalist postings, others are capable to spot your request, and they tin adjacent repost your petition to use it to their ain feed. This facet of the diagnostic whitethorn beryllium a hindrance for immoderate users, arsenic they mightiness not privation their requests to beryllium public. However, Meta says it views this arsenic a mode for users to observe caller conversations and topics, turning personalization into a assemblage experience.

Image Credits:Meta

By allowing users to temporarily power what appears connected their feeds, Threads gains an borderline implicit its competitors by offering a diagnostic that isn’t disposable connected rival platforms.

“Threads is wherever you spell to support up with what’s happening close now,” the institution wrote successful a blog post. “But sometimes, what matters to you changes successful an instant, and you privation your Threads provender to bespeak that — whether it’s seeing much posts during a unrecorded NBA crippled oregon little astir a TV amusement you haven’t caught up connected yet.”

Although Threads and its competitors, X and Bluesky, already connection users a elemental mode to bespeak their preferences with a ‘Not Interested’ button, the caller Dear Algo diagnostic takes personalization a measurement further. The diagnostic could besides assistance marque Threads consciousness much real-time, thing X has historically been known for.

Dear Algo is disposable present successful the U.S., New Zealand, Australia, and the U.K. Threads plans to present it successful much countries successful the future.

Image Credits:Meta

The motorboat of the caller diagnostic comes a fewer weeks aft a study from marketplace quality firm Similarweb suggested that Threads present surpasses X successful regular mobile usage. Although X inactive dominates Threads connected the web, the Threads mobile app for iOS and Android has continued to spot an summation successful regular progressive users implicit the past respective months.

The study revealed that Threads had 141.5 cardinal regular progressive users connected mobile arsenic of January 7, 2026, portion X had 125 cardinal regular progressive users.