TikTok announces its first awards show in the US

TikTok announced connected Monday that it’s launching its first-ever TikTok Awards amusement successful the U.S. The awards volition see “Creator of the Year,” “Video of the Year,” “Muse of the Year,” “Breakthrough Artist of the Year,” and more.

The announcement comes conscionable weeks aft Instagram introduced its “Ring” awards program. Unlike Instagram, however, TikTok is taking a much accepted attack to its awards, arsenic it’s hosting an existent awards amusement wherever winners volition beryllium revealed unrecorded astatine the event. The lawsuit volition diagnostic a reddish carpet, unrecorded performances, and a unrecorded assemblage of hundreds of creators, TikTok says.

The awards amusement volition instrumentality spot connected December 18 astatine the Hollywood Palladium successful Los Angeles and volition beryllium livestreamed connected the TikTok app and connected Tubi. The amusement volition beryllium disposable to watercourse connected request connected Tubi the pursuing day.

Users volition beryllium capable to ballot for their favourite creators connected a caller portal connected TikTok launching connected November 18.

It’s worthy noting that though this is TikTok’s archetypal awards amusement successful the U.S., it has held akin events successful different countries, including Germany, Mexico, Korea, and much successful the past.

The nominees for “Creator of the Year” are adamw, alixearle. brookemonk_, keith_lee125, and kristy.sarah. The nominees for “Breakthrough Artist of the Year” are alexwarren, katseyeworld, laufey, ravynlenae, and sombr.

Other awards categories see “Storyteller of the Year,” TikTok for Good Award,” “MVP of the Year,” “Okay Slay Award,” “TikTok LIVE Creators of the Year,” and more.

The afloat database of awards and nominees tin beryllium recovered connected TikTok’s announcement post.

By launching an awards show, TikTok is positioning itself arsenic much than conscionable a societal media app and much of a notable unit successful the amusement industry. Given that TikTok serves arsenic a launching pad for several emerging artists and actors, it makes consciousness for the institution to observe its apical users with its ain branded show.

“The trophies presented connected signifier volition beam a colorful glow upon the creators defining this caller epoch of civilization encompassing galore areas, including fashion, beauty, sports, TV and film, and caller forms of entertainment,” TikTok wrote successful the announcement post.