TikTok expands into restaurant guides with ‘Must Eat’ feature

In Brief

TikTok has agelong been a go-to spot for discovering caller spots, with viral videos helping section restaurants pull caller customers. Now, TikTok is making it easier for users to find their adjacent favourite edifice with a caller diagnostic called “Must Eat.”

Introduced Wednesday, the community-driven usher highlights restaurants getting attraction connected the platform, bringing nutrient recommendations from crossed the U.S. into 1 place.

The determination puts TikTok successful much nonstop contention with platforms similar Yelp and Google Maps. But alternatively of relying chiefly connected hunt results, maps, and accepted reviews, TikTok is gathering connected what it already does well: connecting radical with restaurants done recommendations shared by different users.

“Must Eat” uses much than 40 cardinal posts and comments to propulsion edifice recommendations and curated lists unneurotic successful 1 place. Users tin browse restaurants by metropolis and filter results by cuisine, price, rating, and location, making it easier to comparison options earlier heading out.

The recommendations are divided into 2 categories: “Everyday Eats,” featuring casual favorites and vicinity go-tos, and “Elevated Dining,” highlighting restaurants for celebrations, peculiar occasions, oregon a nighttime out.

Additionally, prime restaurants tin beryllium booked straight done TikTok via OpenTable.

The diagnostic is launching archetypal successful New York City, Los Angeles, and San Francisco. Users tin find it done the hunt bar, the Local feed, edifice pages, and determination links attached to videos featuring participating restaurants.

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