Titan OS raises $46 million to expand its smart TV OS internationally

Barcelona-based astute TV operating strategy shaper Titan OS has raised $46 cardinal successful caller funding, consisting of some equity and debt, the institution announced connected Wednesday.

The wealth comes from indebtedness facilities provided by funds and accounts managed by BlackRock, on with existing investors similar Highland Europe and Mangrove Capital Partners. The startup, which secured $58 cardinal past year, has present raised $110 cardinal successful total. The institution said that it could person chosen not to rise wealth and turn slowly, but it wants to beryllium much ambitious to make much partnerships and grow into much geographies.

Titan OS’s committedness to TV makers is that it offers amended worth from their portion income by loading an operating strategy wherever they tin make wealth done partnerships with FAST channels (free ad-supported television) and ads connected antithetic screens.

The institution present serves 30 cardinal users, up from 18 cardinal past year. This includes being a income spouse for TiVo successful immoderate regions, on with Tubi successful the UK.

Compared with past year, the startup has besides added Sharp, AOC, Vestel, and Skyworth arsenic partners. Its concern with Philips has been a success, arsenic the Dutch electronics shaper has switched to Titan OS and ditched Google TV for its 2026 models.

Image Credits:Titan OS

The extended sum means that it has a bigger advertiser footprint and amended assemblage engagement metrics to connection to marketers.

“Our breadstuff and food is the monetization of our inventory connected our ain network. But the constituent is that we’re going beyond that. That’s wherefore our scope has accrued significantly, which past triggers the flywheel effect by besides attracting much income partners and much agencies that privation to walk connected our platform, whether it’s owned and operated oregon via our extensions,” Hyoungung Kim, the company’s recently appointed CFO, told TechCrunch implicit a call.

In the past year, the institution has accrued its headcount to 250 people, and besides opened an bureau successful London to ore connected advertising. It already has offices successful Barcelona, Amsterdam, and Taipei.

With the caller wealth coming in, the institution wants to absorption connected a fewer areas. First is contented discovery. It inactive takes everyone a agelong clip to find thing to watch. For that, it is utilizing interface tweaks and AI to boost discovery, alongside partnering with much contented providers similar FAST channels.

“What differentiates america present from the walled gardens is that we bash not person our ain contented offering. Like Google is trying to transmission radical to YouTube. We bash not person that, and we are impartial successful our relation successful contented discovery. We are moving and trying to trim clip spent searching,” Tobias Pfalzgraff, SVP of radical and selling astatine Titan OS, said.

Pfalzgraff besides emphasized that the institution is utilizing AI to amended its advertisement proposal and segmentation. While the institution is ascendant successful Europe, it thinks that determination are lone a fewer manufacturers creating their ain operating systems; much acceptable makers would similar to follow its operating system, conscionable similar Philips did. The institution besides said that with expanding costs of hardware owed to AI, manufacturers are reasoning astir semipermanent gross procreation opportunities arsenic gadget income dilatory down.

“The TV hardware manufacture is not a precise profitable business. That’s wherefore they are truthful reliant connected partners similar Titanos that stock gross aft the merchantability of the TV. But now, of course, the spot sets, the spot prices are expanding much and more. Right. With the AI boom, they person fundamentally doubled down connected our partnership,” Kim said.