Truecaller gets into the eSIM business to diversify its revenue streams

Caller ID institution Truecaller launched eSIM services for travellers. The motorboat comes arsenic the institution aims to bolster its equilibrium expanse and diversify concern amid dipping advertisement revenues.

The institution said its plans volition scope from 1 GB implicit 7 days to 20 GB implicit 30 days. Initially, the motorboat volition marque the eSIM merchandise disposable successful 29 countries.

The database includes Italy, Sweden, Spain, France, Germany, Poland, Portugal, Romania, the Netherlands, Belgium, Ireland, Austria, Finland, the Czech Republic, Denmark, Hungary, the United States, the United Kingdom, Australia, Canada, New Zealand, Switzerland, Norway, Chile, Indonesia, Malaysia, South Africa, Egypt, and Nigeria.

Notably, the company’s biggest market, India, is missing from the list. This is apt owed to the country’s strict telecom regulations. Previously, the state blocked AirAlo and Holafly implicit concerns astir fraudulent use.

Truecaller said it is moving with planetary cellular connectivity supplier Telna and telecom bundle supplier Telness Tech to run the eSIM platform.

Where determination are different eSIM providers similar Airalo, Holafly, Roamless, and NordVPN’s Saily, Truecaller thinks that its existing userbase of implicit 500 cardinal volition beryllium beneficial for acquiring caller users.

“The starting constituent is antithetic from different players successful the category. They person had to physique their audiences from zero. We are offering question eSIM wrong our app that implicit 500 cardinal radical already usage and spot each month,” Truecaller main operating serviceman Fredrik Kjell told TechCrunch implicit email.

“These are established relationships, with a ample fig of radical having utilized Truecaller for galore years. That changes organisation and pricing,” said Kjell.

Kjell besides said that this is simply a strategical determination for Truecaller that makes the app much usable for users. This comes astatine a captious clip for the company. Last week, the institution slashed 70 jobs crossed galore teams. Plus, it posted disappointing Q1 2026 numbers. Truecaller’s nett income dropped 27% to 362 cardinal SEK ($39.34 million), and advertisement revenues declined by 44%.

The institution is leaning into expanding subscription revenues with features like AI Assistant and Family Protection. During the clip erstwhile advertisement revenues are shaky, further services similar eSIM could supply newer money-making avenues.

As TechCrunch reported past year, eSIM adoption is on the emergence acknowledgment to question and instrumentality compatibility. Investors are besides funny successful putting wealth into eSIM startups. Within the past 12 months, startups similar Airalo, Roamless, Kolet, eSIMo, and Truley raised millions of dollars.