U.S. court bars OpenAI from using ‘Cameo’

1 month ago 24

10:40 PM PST · February 17, 2026

A national territory tribunal successful Northern California ruled successful favour of Cameo, a level that allows users to get personalized video messages from celebrities, and ordered OpenAI to halt utilizing “Cameo” successful its products and features.

OpenAI was utilizing the “Cameo” sanction for its AI-powered video procreation app Sora 2. Users could usage that diagnostic to insert integer likenesses of themselves into AI-generated videos. In a ruling filed Saturday, the tribunal said the sanction was akin capable to origin idiosyncratic confusion, and rejected OpenAI’s statement that “Cameo” was simply descriptive, uncovering that “it suggests alternatively than describes the feature.”

In November, the tribunal granted a impermanent restraining bid to Cameo and stopped OpenAI from utilizing the word. The AI institution past renamed the diagnostic to “Characters” aft that order.

“We person spent astir a decennary gathering a marque that stands for talent-friendly interactions and genuine connection, and we similar to accidental that ‘every Cameo is simply a commercialized for the adjacent one.” Cameo CEO Steven Galanis said successful a statement.

“This ruling is simply a captious triumph not conscionable for our company, but for the integrity of our marketplace and the thousands of creators who spot the Cameo name. We volition proceed to vigorously support our intelligence spot against immoderate level that attempts to commercialized connected the goodwill and designation we person worked truthful hard to establish,” helium noted.

“We disagree with the complaint’s assertion that anyone tin assertion exclusive ownership implicit the connection ‘cameo,’ and we look guardant to continuing to marque our case,” an OpenAI spokesperson told Reuters successful effect to the ruling.

OpenAI has been progressive successful respective intelligence spot cases successful caller months. Earlier this month, the institution ditched “IO” branding astir its upcoming hardware products, according to tribunal documents obtained by WIRED. In November, integer room app OverDrive sued OpenAI over its usage of “Sora” for its video procreation app. The institution is besides successful ineligible disputes with various artists, creatives, and media groups successful various geographies implicit copyright violations.

Techcrunch event

Boston, MA | June 23, 2026

Ivan covers planetary user tech developments astatine TechCrunch. He is based retired of India and has antecedently worked astatine publications including Huffington Post and The Next Web.

You tin interaction oregon verify outreach from Ivan by emailing im@ivanmehta.com oregon via encrypted connection astatine ivan.42 connected Signal.

Read Entire Article