Ultrahuman ramps up U.S. push with Ring Pro as Oura tightens its grip

Ultrahuman, a Bengaluru-based health-tech startup known for its astute rings, is attempting to revive its U.S. concern aft securing support for its Ring Pro, mounting up a renewed conflict with Oura, which has strengthened its dominance successful the interim.

The latest approval, granted by U.S. Customs and Border Protection, comes little than a period aft the Ring Pro’s global launch successful precocious February and follows an October ruling by the U.S. International Trade Commission successful favour of Oura that efficaciously curtailed imports of Ultrahuman’s astute rings into the U.S. The restrictions outgo Ultrahuman up to $50 cardinal successful mislaid income arsenic it was temporarily incapable to import its existing Ring Air model, CEO Mohit Kumar said successful an interview.

The U.S. remains the astir captious marketplace for astute rings, accounting for astir 2.6 cardinal units sold successful 2025 — astir 60% of the planetary full of 4.4 cardinal units — and increasing 59% year-over-year, according to IDC information shared with TechCrunch. The astute ringing marketplace has besides consolidated rapidly, with Oura expanding its dominance successful caller quarters arsenic Ultrahuman’s stock fell sharply during the play of import restrictions.

Ultrahuman’s U.S. marketplace stock roseate from 11.5% successful 2024 to 24.6% by Q2 2025, earlier falling to debased azygous digits by the extremity of the twelvemonth arsenic the restrictions took effect, IDC probe manager Jitesh Ubrani said. Over the aforesaid period, Oura’s stock climbed from 63.3% to 85%, capturing astir of the crushed mislaid by Ultrahuman.

The U.S. antecedently accounted for arsenic overmuch arsenic 50% of Ultrahuman’s gross astatine its peak, though that stock has since declined arsenic the institution expanded successful Europe and Asia during the play of import restrictions, Kumar told TechCrunch. He downplayed the competitory impact, saying Ultrahuman’s lack gave rivals lone a “three-month advantage” and that the institution expects to regain mislaid crushed quickly.

Ultrahuman plans to ramp up its U.S. rollout immediately, with Kumar saying it could instrumentality 5 to six months to scope afloat standard arsenic the institution rebuilds its proviso concatenation and distribution.

The Ring Pro’s redesigned unibody metallic operation helped the institution unafraid U.S. clearance and volition beryllium cardinal to a comeback, with improvements, it says, including longer artillery beingness and enhanced on-device processing.

Ultrahuman Ring Pro comes successful a Unibody designImage Credits:Ultrahuman

Ultrahuman has opened U.S. pre-orders for the Ring Pro, with shipping acceptable to statesman connected May 15, according to the company. The instrumentality starts astatine $399, with aboriginal pre-orders priced astatine $349 for the archetypal 1,000 customers.

Kumar said the Ring Pro was already successful improvement arsenic portion of a broader merchandise upgrade, but besides helped code the patent dispute. “We judge the Ring Air is simply a non-infringing model, and we are warring that successful national tribunal successful the U.S.,” helium said, adding that the caller plan was intended to resoluteness the contented much definitively.

India emerges arsenic adjacent battleground

While Ultrahuman plans to ramp up its efforts successful the U.S., rival Oura entered Ultrahuman’s location market, India, past week with the launch of its Ring 4, mounting the signifier for broader rivalry crossed cardinal markets.

Kumar was upbeat connected the competition, saying Ultrahuman remains focused connected semipermanent maturation successful India adjacent arsenic caller players participate the market. He added that accrued contention could assistance grow consciousness successful what remains a nascent class successful the country.

Smart ringing shipments successful India declined 30.6% year-over-year successful 2025, adjacent arsenic Ultrahuman led the marketplace with a 30.4% share, followed by Gabit astatine 18.3%, per a caller IDC report. Average selling prices fell 8.7% to $160, highlighting some increasing contention and pricing pressure.

IDC expects the astute ringing marketplace to proceed increasing astatine a double-digit gait successful the U.S. and globally, though maturation successful India is apt to stay much muted, Ubrani told TechCrunch. Oura’s planetary marque designation could assistance it summation traction successful the country, wherever aboriginal section competitors person already faded, leaving country for established planetary players to determination in, helium added. Many aboriginal entrants successful India had mostly focused connected repackaged hardware with constricted differentiation and person since scaled backmost their efforts.

The U.S. accounts for astir 45% of Ultrahuman’s astir 700,000 regular progressive users globally, Kumar said, underlining its value to the company. The U.S. idiosyncratic basal besides skews much female, with women accounting for astir 73–74% of users there, compared with astir 68% globally, up from astir 65% a twelvemonth earlier.

Kumar besides hinted astatine plans beyond astute rings, saying Ultrahuman is moving connected a caller wearable instrumentality focused connected a antithetic biomarker, arsenic the institution looks to grow its merchandise portfolio. Ultrahuman presently tracks a scope of biomarkers including bosom rate, bosom complaint variability, tegument temperature, slumber stages, movement, and humor oxygen levels.