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7:46 AM PDT · June 2, 2026
On Tuesday, Elon Musk-owned societal web X launched a caller feature, “React with Video,” that aims to grow the types of commentary connected the platform. The diagnostic is being pitched arsenic an alternate to the Repost button, encouraging users not conscionable to reshare oregon benignant their absorption via a Quote Post, but really grounds a video effect to posts.
The diagnostic is intelligibly targeting creators, who often physique their idiosyncratic brands by commenting connected others’ contented and sharing their ain thoughts. X, successful particular, could lend itself to quality influencers looking to garner fame for their blistery takes and reactions to existent events oregon politics.
Announcing the feature, X’s caput of merchandise Nikita Bier wrote, “Commentary is 1 of the astir important pillars of X. And sometimes the champion mode to stock your thoughts is with video.”
The diagnostic is presently disposable connected iOS, and the institution said it volition beryllium rolled retired to Android and web “soon.”
Commentary is 1 of the astir important pillars of X. And sometimes the champion mode to stock your thoughts is with video.
Today we're launching a full caller mode to marque them:
React with Video
Tap the repost fastener and commencement signaling with greenish screen, divided screen, or… pic.twitter.com/iF3f8wctbK
A spokesperson for X told TechCrunch the institution believes the diagnostic could unfastened up a caller mode for creators to link with people. Creators volition beryllium capable to get richer feedback from their assemblage successful the signifier of facial expressions and tone, for instance, portion creators themselves could usage the reactions to go a greater portion of the conversation.
X has undergone respective changes that person impacted creators successful caller months. The institution successful April said it is winding down its Communities feature to absorption much connected facilitating nonstop connections, and adjacent attempted to marque changes to its revenue-sharing programme with creators, immoderate of which had to beryllium rolled back and rethought owed to backlash. It’s besides rolled retired “Paid Partnership” labels for creators and tested advertisement formats that would link posts with products.
The Creator Subscriptions feature has had a revamp, too, with caller features similar exclusive threads and shareable cards. And successful April, X cracked down connected clickbait by reducing payouts to accounts that circulate low-value content.
X had 550 cardinal users arsenic of March 2026, as revealed successful SpaceX’s S1 filing, up from 520 cardinal successful December 2025.
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Sarah has worked arsenic a newsman for TechCrunch since August 2011. She joined the institution aft having antecedently spent implicit 3 years astatine ReadWriteWeb. Prior to her enactment arsenic a reporter, Sarah worked successful I.T. crossed a fig of industries, including banking, retail and software.
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