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Image Credits:TechCrunch11:34 PM PDT · October 26, 2026
Some interface changes and nudges, similar agleam buttons urging you to subscribe successful apps, are mildly annoying but casual to ignore. Others are truthful successful your look that you privation to propulsion your telephone successful a river. X’s caller propulsion to get users to beforehand their posts is firmly successful that category.
Over the past 24 hours, a increasing fig of users person posted that a mysterious manus pointing to the “promote” fastener abruptly showed up portion they were penning a post. This has irked radical crossed the board.
With Halloween astir the corner, it could beryllium a prank meant to spook users, though X hasn’t said so. And adjacent users who wanted to beforehand a station and walk wealth mightiness beryllium frightened disconnected aft seeing the hand.
WTF @elonmusk, if I wanted leap scares I would've watched a fearfulness movie instead.
P.S. this manus popped retired of obscurity and conveniently erstwhile the words "engagement farming" are successful the tweet. pic.twitter.com/NWxt81AYie
TBPN podcast’s president Dylan Abruscato said that this engagement instrumentality was the “most Nikita-coded happening I’ve ever seen,” a motion to the maturation tactics associated with Nikita Bier, X’s erstwhile caput of product.
I was conscionable astir to station erstwhile this huge, in-your-face limb popped up pointing astatine the beforehand fastener (yes, this is simply a existent screenshot)
The astir Nikita coded happening I’ve ever seen. So obstructive, yet truthful effectual pic.twitter.com/TOI2puhliO
Bier near the level successful August aft almost a twelvemonth astatine the helm. On Monday, Bier’s erstwhile brag and ex-head of merchandise for Snap and Discord, Peter Sellis, posted that helium has taken implicit arsenic X’s merchandise chief.
I’m joining the squad astatine @X to pb Product.
I americium a immense believer successful @SpaceX's ngo to widen quality consciousness to the stars, truthful it’s clip to marque shitposting multiplanetary.
X is the champion mode to find retired what’s happening successful the satellite close present and speech astir it. The team…
It’s unclear if the manus is Sellis’s doing. We person reached retired to X for a comment, and volition update our communicative if we perceive back.
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Ivan covers planetary user tech developments astatine TechCrunch. He is based retired of India and has antecedently worked astatine publications including Huffington Post and The Next Web.
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