X revamps Creator Subscriptions with new features, like exclusive threads and shareable cards

Elon Musk-owned X announced connected Thursday that it’s revamping the societal network’s Creator Subscriptions offering with a fig of caller features, including exclusive threads, a refreshed subscriptions paywall, a caller dashboard, and a shareable subscriptions card, among different changes.

The institution believes these updates volition let creators to pull much fans and supply amended experiences, arsenic it pushes to go a bigger portion of the creator system alongside Instagram, TikTok, YouTube, and Facebook.

X besides highlighted the caller motorboat of its “Paid Partnership” label, which is applied to posts wherever the contented is paid for oregon incentivized by a 3rd party.

One cardinal caller diagnostic arriving Thursday is the motorboat of “exclusive threads,” which let creators to monetize their posts straight connected X, alternatively of sending fans to an outer website oregon newsletter. With these posts, creators tin tease the worth of the thread successful a genitor post, past let audiences to subscribe straight to the idiosyncratic conversation. Subscriber-only contented volition present unrecorded successful the account’s main illustration feed, alternatively of successful a abstracted Subscriptions tab, according to X.

Other caller tools are designed to assistance creators marketplace themselves and way their analytics. This includes a caller Subscriptions paper that tin beryllium shared connected X to beforehand the creator’s content. There’s besides a caller dashboard that lets creators much easy way their net alongside different subscriber insights, arsenic good arsenic entree built-in maturation tools.

Screenshot From X

X is besides tweaking the subscription process, which includes a refreshed paywall wherever creators tin item the benefits of their subscriptions, and a faster onboarding process for mounting up subscriptions that present takes conscionable 2 steps. X said it has besides sped up exertion reappraisal times, truthful creators tin much rapidly get started with monetization.

“We are doubling down connected creators, the platform’s astir influential experts, thought leaders, and voices, by investing successful tools that alteration sustainable incomes and deeper connections with their audiences,” said Allegra Jacchia, Creators Product astatine X, successful a connection astir the launch. “We judge creators merit to beryllium compensated for the value, knowledge, and perspectives they bring to the platform, and a large portion of that is enabling them to monetize their astir loyal supporters directly.”

The institution besides formally announced the recent motorboat of the “Paid partnership” label, which offers creators a built-in instrumentality to comply with X’s policy and manufacture regulations implicit labeling ads, without having to usage hashtags. Instead, the caller statement appears straight beneath the post’s content, and it tin beryllium added aft the information if a creator forgets to see it erstwhile they archetypal post.

Screenshot from X

X’s Creator Revenue Sharing Program, which launched globally successful 2023,  allows creators to make income for their fashionable posts. While designed to boost engaging content, immoderate person criticized the program’s design, saying it incentivizes creators to station sensationalized content, including clickbait oregon ragebait. However, X has noted that immoderate of its apical creators see banal traders offering analysis, similar @Banana3Stocks and @Jake_Wujastyk.

The institution has paid retired much than $45 cardinal to creators to date, according to a station from Grok, the AI adjunct integrated into X. For 2026, the institution has much than doubled the gross excavation disposable owed to X’s Premium subscription growth, Grok said. A spokesperson for X confirmed the latter, pointing to an X Creators post that besides referenced changes to however payouts were calculated.

In January, immoderate creators posted screenshots of their earnings, suggesting that payouts had precocious increased. X besides precocious pushed creators to effort long-form articles with a caller $1 cardinal campaign for the apical article.

The changes to the subscriptions get amid a flurry of quality from X this week, which besides included the beta tests of X’s standalone app, X Chat, and payments service, X Money. In addition, the institution announced it would suspend creators from its revenue-sharing program if they posted unlabeled AI videos depicting equipped conflict.

X has agelong sought to pull creators to its platform, even before the institution was acquired by Musk. However, the majority of X’s revenue contiguous inactive comes from advertisers, not premium subscriptions oregon creator content.