Image Credits:Matt Cardy / Contributor / Getty Images6:53 AM PDT · October 20, 2025
X is launching a marketplace for inactive handles that volition let Premium subscribers to petition and acquisition usernames. The marketplace volition connection some escaped and paid options for requesting oregon acquiring eligible handles. Rare handles could beryllium priced astatine anyplace from $2,500 to implicit 7 figures, X says.
“Priority” handles refers to usernames that often see afloat names, multi-word phrases, oregon alphanumeric combinations. These handles are escaped to petition for Premium+ and Premium Business subscribers. If a user’s petition is approved, X volition transportation the grip to them for free. However, if a idiosyncratic cancels oregon downgrades their subscription, their aged grip volition instrumentality to their relationship aft a 30-day grace period.
X notes that examples of “Priority” handles see usernames similar @GabrielJones, @PizzaEater, and @ParadoxAI.
The societal web says not each requests are approved and that requests are usually reviewed wrong 3 concern days. Once a petition is approved, the user’s aged grip is reserved and won’t beryllium fixed to anyone else.
“Rare” handles see short, generic, oregon culturally important names. These handles won’t beryllium disposable done modular requests and volition alternatively beryllium offered done nationalist drops and direct, pre-priced purchases disposable by invitation only.
For nationalist drops, aggregate radical tin use for the handle. X says enactment is based connected a user’s past contributions connected the platform, their intended usage of the handle, and their engagement and scope connected the societal network.
As for nonstop purchases, pricing is based connected fig of factors, specified arsenic popularity of the word, quality length, and taste significance. Once purchased, the idiosyncratic gets to support the grip adjacent if their Premium subscription ends.
Examples of “Rare” handles see usernames similar @Pizza, @Tom, and @One.
X explained connected a help page that it’s launching the marketplace alternatively of releasing inactive handles astatine erstwhile for anyone to assertion due to the fact that it wants to forestall bot spam oregon misuse, noting connected that the marketplace “allows for just and unafraid organisation done a controlled process.”
If a idiosyncratic has a circumstantial inactive grip successful caput that isn’t connected the marketplace, they tin “Register” their involvement to adhd the grip to their Watchlist. It it becomes available, X volition notify them.
The motorboat of the caller marketplace volition let X to boost gross done nonstop payments. It volition besides perchance summation involvement successful its Premium subscription offering, arsenic it continues to woody with a struggling ads business.
Aisha is simply a user quality newsman astatine TechCrunch. Prior to joining the work successful 2021, she was a telecom newsman astatine MobileSyrup. Aisha holds an honours bachelor’s grade from University of Toronto and a master’s grade successful journalism from Western University.
You tin interaction oregon verify outreach from Aisha by emailing aisha@techcrunch.com oregon via encrypted connection astatine aisha_malik.01 connected Signal.















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