Image Credits:Thomas Fuller/SOPA Images/LightRocket / Getty Images4:47 PM PDT · March 26, 2026
When it comes to AI chatbots, there’s presently a warfare connected for user attention. All the large chatbot providers are looking to summation their idiosyncratic number and, successful a insignificant coup for itself, Google conscionable made it importantly easier for users of those different chatbots to defect to Gemini.
On Thursday, the institution announced what it calls “switching tools,” caller widgets that are designed to let users to transportation “memories” (basically chunks of idiosyncratic information) and adjacent full chat histories from different chatbots straight into Gemini. Users tin easy stock “key preferences, relationships, and idiosyncratic context” successful this way, the institution says.
The thought is to marque it importantly easier to follow Google’s AI asststant, arsenic users won’t person to walk ample amounts of clip re-training Gemini connected who they are and what they want.
The representation diagnostic works similar this: Gemini volition suggest a punctual that the idiosyncratic tin participate into their existent chatbot, which volition past make a effect that tin beryllium copied and pasted backmost into Gemini. In this fashion, Gemini coaches the idiosyncratic connected what kinds of accusation it would beryllium adjuvant to cognize astir them, portion besides helping facilitate the transmission of that accusation backmost into its ain archive.

“Once you import these memories, Gemini volition recognize the aforesaid cardinal facts you’ve shared with different apps, similar your interests, your sibling’s name, oregon wherever you grew up,” the institution says. “Instead of starting implicit from scratch, you tin rapidly get Gemini up to velocity connected what matters astir to you.”
When it comes to importing chat histories, Google says that each you request is to upload them successful a zip file. It’s comparatively casual to export chat logs via zips from astir chatbots—including from ChatGPT and Claude. This allows users to “seamlessly prime up close wherever you near off,” the institution says. Google says users besides person the quality to hunt done those aged chats.
ChatGPT remains the large kahuna successful the user chatbot market, with OpenAI announcing past period that it has reached 900 cardinal play progressive users. Gemini — contempt Google’s immense organisation advantages, including its default placement crossed Android devices and the Chrome browser — has lagged successful user mindshare. Last month, it shared its ain numbers during Alphabet’s fourth-quarter net call, saying Gemini had surpassed 750 cardinal monthly progressive users. This determination is intelligibly aimed astatine helping Google drawback up.
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Lucas is simply a elder writer astatine TechCrunch, wherever helium covers artificial intelligence, user tech, and startups. He antecedently covered AI and cybersecurity astatine Gizmodo. You tin interaction Lucas by emailing lucas.ropek@techcrunch.com.















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