YouTube Music launches new tools for artists to reward fans with exclusive merch and videos

During YouTube’s Made On lawsuit connected Tuesday, the institution announced 3 features coming to YouTube Music, which are designed to deepen the transportation betwixt artists and their dedicated fans.

One of the caller features allows users to initiate a countdown for upcoming releases and to pre-save their favourite tracks oregon albums successful advance. The countdown timer volition beryllium displayed connected the medium item page, creator profile, and medium shelf. Set to motorboat aboriginal this year, the diagnostic aims to make buzz starring up to the merchandise date, and appears to beryllium akin to a diagnostic connected Spotify called Countdown Pages.

Image Credits:YouTube Music

Starting aboriginal adjacent year, artists volition beryllium capable to prosecute with their astir loyal fans by offering exclusive “thank you” videos, akin to those delivered during rival Spotify’s year-end Wrapped experience, positive behind-the-scenes clips, and different content. This attack aims to reward apical supporters and physique a much idiosyncratic transportation betwixt fans and their favourite artists, the institution says.

Additionally, YouTube Music is investigating a aviator programme for U.S. listeners that volition let them to entree exclusive merchandise drops from artists. Spotify, too, has been teasing a programme for “super fans” that would perchance see akin features.

Image Credits:YouTube

Today’s announcement follows YouTube Music’s recent rollout of caller features past month, marking the euphony streaming platform’s 10th anniversary. This included collaborative playlists that harvester the overlapping interests of aggregate users, badges, and the quality to remark straight connected albums and playlists.