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Image Credits:Matthias Balk/picture confederation / Getty Images7:38 AM PDT · April 10, 2026
YouTube is raising subscription prices for YouTube Premium and YouTube Music successful the U.S., the institution confirmed to TechCrunch connected Friday.
The YouTube Premium idiosyncratic program is expanding from $13.99 to $15.99 per month, portion the household program is expanding from $22.99 to $26.99 per month. YouTube Premium Lite, which offers ad-free viewing for astir contented excluding songs and euphony videos, is going from $7.99 per period to $8.99 per month.
The YouTube Music idiosyncratic program is going from $10.99 per period to $11.99 per month. The household program is expanding from $16.99 per period to $18.99 per month.
The Google-owned institution said the terms increases volition use to some caller and existent subscribers. Current subscribers volition person an email from YouTube astatine slightest 30 days successful beforehand notifying them of their updated subscription price.
“We’re updating the terms for YouTube Premium plans successful the US for the archetypal clip since 2023 to proceed delivering a high-quality acquisition that supports creators and artists connected YouTube,” a YouTube spokesperson told TechCrunch successful an emailed statement. “This alteration allows america to support the features our members worth most: ad-free viewing, inheritance play, and a monolithic room of 300M+ tracks connected YouTube Music. We proceed to connection respective plans, ensuring subscribers tin take the enactment that works champion for them.”
YouTube archetypal accrued the outgo of its premium subscription successful July 2023 erstwhile the monthly terms of YouTube Premium roseate from $11.99 to $13.99, portion YouTube Music went up from $9.99 to $10.99 per month.
YouTube said successful March 2025 that it had 125 million subscribers crossed YouTube Music and YouTube Premium, up from the 100 million reported successful 2024.
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The terms hikes travel a bid of akin moves from different streaming services implicit the past year. Netflix and Amazon Prime Video raised prices past month, portion Spotify did truthful astatine the commencement of the year. HBO Max, Peacock, and Disney+/Hulu raised prices past year.
Aisha is simply a user quality newsman astatine TechCrunch. Prior to joining the work successful 2021, she was a telecom newsman astatine MobileSyrup. Aisha holds an honours bachelor’s grade from University of Toronto and a master’s grade successful journalism from Western University.
You tin interaction oregon verify outreach from Aisha by emailing aisha@techcrunch.com oregon via encrypted connection astatine aisha_malik.01 connected Signal.
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