YouTube to use AI to help podcasters promote themselves with clips and Shorts

On Tuesday, YouTube introduced caller tools for podcasters astatine its Made connected YouTube unrecorded lawsuit successful New York, including caller ways to crook video podcasts into clips and YouTube Shorts, and a caller diagnostic that helps make videos for audio-only podcasters. Both volition beryllium powered by AI and volition rotation retired successful the months ahead.

Using AI technology, video podcast creators successful the U.S. volition beryllium capable to make clips much easy with AI suggestions, the institution says. This volition beryllium disposable successful the “coming months,” portion a diagnostic that volition alteration those clips into YouTube Shorts volition get aboriginal adjacent year.

The summation could springiness YouTube much fodder to vie with rival short-form video apps, similar TikTok and Instagram (Reels), portion besides directing users to podcasters they mightiness find absorbing connected YouTube’s larger platform, driving subscriptions and engagement.

Meanwhile, different caller diagnostic besides disposable aboriginal adjacent twelvemonth volition assistance audio podcasters crook their contented into video. Using AI, these creators volition beryllium capable to make a customizable video for their podcast, the institution says. However, the diagnostic volition lone beryllium disposable to “select podcasters” erstwhile it launches, with a larger enlargement planned for aboriginal successful 2026.

YouTube has been much focused connected gathering retired tools for podcasters implicit the past respective years, making pods a much prominent diagnostic connected YouTube’s location page and its YouTube Music work alike. Meanwhile, Spotify, astatine the aforesaid time, has been inching into its marketplace with added enactment for video podcasts and different engagement features for podcasters, similar comments, polls, and Q&As, arsenic good as monetization tools.

Image Credits:YouTube

In February, the institution announced YouTube had surpassed 1 cardinal monthly podcaster viewers. Today, YouTube announced that users, arsenic of July 2025, present devour implicit 100 cardinal hours of podcasts daily, with much than 30% of those hours starting arsenic a livestream oregon premiere.